Looking for a handicraft ecommerce website development company? Here is how Hyperlinkes built Hastraag Handmade, an online store for handmade home decor, textiles, drinkware and wall decor made by Indian artisans, with a warm brand design, an artisan story section, UPI and cash on delivery payments and a smooth checkout in rupees.

About the Client: Hastraag Handmade

Hastraag Handmade is an Indian handicraft brand that works with skilled weavers, potters and block-printers from across the country. The brand sells jute bags and baskets, block-print textiles, blue pottery drinkware, macramé wall hangings and other handmade home decor, with a focus on natural materials and fair work for artisans.

What the Client Needed

  • A website that shows the beauty and quality of handmade products, since customers cannot touch them before buying.
  • A strong brand and artisan story that builds trust and explains why handmade products cost more.
  • Easy shopping by collection (home decor, textiles, drinkware and wall decor) with clear product pages.
  • Payment options Indian customers expect, including UPI, cards, net banking and cash on delivery.
  • Clear shipping, returns and exchange policies, with free shipping above a set order value.
  • A fast, SEO-ready website that ranks for handmade and handicraft product searches.

What Hyperlinkes Built

We designed and developed a custom handicraft ecommerce website on [WordPress/WooCommerce / Shopify / custom-coded stack], covering design, development, product setup, payment integration and on-page SEO. The key features and functionality are listed below.

Key Features and Functionality

Storefront and Design

  • Custom responsive design with a warm colour palette, serif headings and large, clean product photography that suits a handmade brand.
  • Announcement bar for the free shipping offer above ₹999.
  • Simple menu for Home, Shop, Artisans and Journal, with Track order, Search, Account and Cart in the header.
  • Hero banner with a clear brand message and a "Shop handmade collection" button.
  • Trust strip for 100% handmade products, eco-friendly materials, free shipping and easy returns and exchange.

Collections and Product Management

  • "Shop by collection" tiles for Home Decor, Textiles, Drinkware and Wall Decor.
  • "Artisan favourites" section with sale badges, rating, price and original price.
  • Product pages with image gallery, size, colour and material details, care instructions and stock status.
  • Product variations for size, colour and pattern, with separate stock for each.
  • Made-to-order and limited-stock labels for one-of-a-kind handmade pieces [include only if built].
  • Bulk product upload and update through CSV import.

Artisan Story and Content

  • "Meet the artisans" section with a Know our story page, to build trust and explain the craft behind each product.
  • Artisan profiles and craft stories linked from product pages [include only if built].
  • Built-in journal (blog) for craft stories, care guides and home decor ideas, designed to bring organic traffic.
  • Customer testimonials shown on the homepage as social proof.

Search and Discovery

  • Site-wide search for products and collections.
  • Filters for collection, price, material, colour and availability.
  • Sorting by new arrivals, price and popularity.
  • Related products and "complete the look" suggestions to raise average order value.

Cart and Checkout

  • Ajax cart with item counter, easy quantity change and quick checkout.
  • Fast, mobile-friendly checkout with guest and logged-in options.
  • Payments through UPI, cards, net banking, RuPay and cash on delivery, through your chosen payment gateway.
  • Prices in Indian rupees, with GST, shipping and the free-shipping threshold calculated automatically.
  • Pincode check for delivery and cash on delivery availability.
  • Coupon codes, gift options and order confirmation emails and messages.

Shipping, Returns and Customer Care

  • Order tracking page linked from the header and footer.
  • Clear shipping policy, returns and exchange policy and FAQs.
  • Easy returns and exchange request process.
  • WhatsApp and contact options for quick customer support [include only if built].

Customer Accounts

  • Sign in, order history, saved addresses and wishlist.
  • Quick reorder and saved payment preferences for repeat customers.

Admin Panel and Operations

  • Dashboard to manage products, collections, orders, customers and offers.
  • Inventory tracking with low-stock alerts, which is useful for limited handmade stock.
  • Order status updates, invoices with GST details and shipping label support.
  • Homepage banners, collections and journal content editable without code.

SEO, Speed and Security

  • Clean collection and product URLs, correct heading structure and descriptive image alt text.
  • Product, Organization and WebSite schema markup, with price in INR and review ratings.
  • XML sitemap, robots.txt and Google Merchant Center product feed.
  • Compressed WebP images with lazy loading, so photo-heavy pages still load quickly on mobile.
  • Caching, optimised Core Web Vitals, SSL, secure payment handling and regular backups.

Integrations

  • Google Analytics, Search Console and Merchant Center.
  • Email and WhatsApp marketing tools.
  • Courier and shipping integration [add the ones you actually used, for example Shiprocket or Delhivery].

Technology Used

[List your stack here, for example: WordPress, WooCommerce, PHP, MySQL, Razorpay or other payment gateway, shipping plugin, CDN.]

Need a Handicraft Ecommerce Website Like Hastraag Handmade?

Whether you sell handicrafts, home decor, textiles, pottery, jewellery or any other handmade product, Hyperlinkes can build an online store that shows your craft beautifully, builds trust and is ready to rank on Google. We are based in Udaipur and work with artisans, exporters and handicraft brands. We develop both CMS-based (WordPress/WooCommerce, Shopify) and fully custom-coded ecommerce websites, based on your budget and growth plans. See our ecommerce development services in Udaipur, or explore more of our work: multi-category store, electronics store, grocery store, fashion store, subscription store, B2B store and toys store.

Get a free quote for your handicraft ecommerce website

Frequently Asked Questions

Which platform is best for a handicraft ecommerce website?

WooCommerce and Shopify work well for most handicraft stores and are quicker to launch. A custom-coded website is better if you need special product options, made-to-order workflows or unique integrations. We help you choose based on your products, budget and plans.

Can the website accept UPI and cash on delivery?

Yes. We integrate Indian payment gateways for UPI, cards, net banking and RuPay, and we can enable cash on delivery with a pincode check, so customers can pay the way they prefer.

Can we show our artisans and craft story on the website?

Yes. We can add an artisan story section, individual artisan profiles and a journal, so customers understand who made the product and why it is special. These pages also help your store rank on Google.

Can you also help us sell handmade products internationally?

Yes. We can add multi-currency pricing, international shipping options and international payment methods for exporters and handicraft brands that want to sell abroad [include only if offered].

Is SEO included in the website development?

Yes. Clean URLs, schema markup, a sitemap, image optimisation and speed optimisation are built in, so your store is ready for Google from day one.